SEO KPI's

- The number of key queries in the top 1-3/10.

You take your list of keywords (site/page), for example, "white sneakers", enter them into a search engine and analyze where your site is ranked for this query. It is normal when it appears on the 1st page of the search. If not, it's time to do external and internal SEO optimization.

- The number of pages in the search engine index.

This is one of the most important metrics. It shows which pages are in the search engine database, i.e. whether your site will be displayed to users.

- Average ranking of web pages.

PageRank determines the "weight" of a page by calculating the "importance" of links to it. That is, the better the external links are, the better the site will be ranked. If the indicator is bad, you need to buy links with a good PR.

- Website loading speed (mobile and desktop).

Normal website loading speed is up to 1-2 seconds, if it is more, you need to fix it.

SMM KPI's

- Coverage.

On Instagram and Facebook, this indicator is available in the page statistics, on Telegram, look at the number of eyes in the post. It's normal for the ratio of the girth to the number of subscribers to be between 8-10%.

- Engagement

Regularly monitor the engagement of your followers (comments, likes, reposts, etc.). Everything is fine when the ratio of engagement to followers = 10%.

- Subscription / unsubscription

Keep track of page statistics and analyze that the number of unsubscribes for a certain period does not exceed the number of subscriptions (trite, but important). Take into account the period of advertising campaigns and other activities (there will be more subscriber inflow and outflow).

- Number of requests in Direct messages

You should monitor the last 2 indicators on a weekly basis to understand what high activity/influx of the audience may be due to and vice versa, which led to a decrease in the number of subscribers.

- Engagement

Regularly monitor the engagement of your followers (comments, likes, reposts, etc.). Everything is fine when the ratio of engagement to followers = 10%.

- Subscription / unsubscription

Keep track of page statistics and analyze that the number of unsubscribes for a certain period does not exceed the number of subscriptions (trite, but important). Take into account the period of advertising campaigns and other activities (there will be more subscriber inflow and outflow).

- Number of requests in Direct messages

You should monitor the last 2 indicators on a weekly basis to understand what high activity/influx of the audience may be due to and vice versa, which led to a decrease in the number of subscribers.

KPIs for Targeting & contextual and banner advertising

- The number of shows.
- Coverage rate.

These 2 metrics can be tracked in the ad account, it is important that the impression rate does not greatly exceed the reach, otherwise, your ad will be ineffective. In Ads manager, you can see the so-called Frequency (ad nausea) indicator, which estimates the ratio of these indicators, so if it is higher than 1.5, it is bad, your ad does not reach the required number of users.

- CTR.

It's normal for your ad's CPC to vary between 1-3%.

- AdRelevancy.

The metric shows how relevant the ad is to the interests of the target audience (the higher the better). But it's bad when it falls below 4%.

- Coverage rate.

These 2 metrics can be tracked in the ad account, it is important that the impression rate does not greatly exceed the reach, otherwise, your ad will be ineffective. In Ads manager, you can see the so-called Frequency (ad nausea) indicator, which estimates the ratio of these indicators, so if it is higher than 1.5, it is bad, your ad does not reach the required number of users.

- CTR.

It's normal for your ad's CPC to vary between 1-3%.

- AdRelevancy.

The metric shows how relevant the ad is to the interests of the target audience (the higher the better). But it's bad when it falls below 4%.