The Dali marketing agency always strives to help its clients achieve their goals through a comprehensive approach and innovative solutions. One of our successful cases has been the collaboration with ENT Phoniatrist Tetiana Atamaniuk, whom we took on to promote across online platforms. Our goal was to increase brand awareness, attract new patients, and enhance audience loyalty to the specialist.

Thanks to a well-thought-out strategy and a comprehensive approach, we were able to achieve impressive results. In this article, we will provide more details about how we created content for social media, visualized key messages, developed high-quality advertising layouts, and built a website that effectively supports the doctor’s image.

Social Media as the Main Communication Tool

One of the first tasks in our collaboration was managing Tetiana Atamaniuk’s pages on social networks — Instagram and Facebook. We began with an analysis of the audience and its needs, which allowed us to create a content strategy that not only informs but also engages users.

The content plan includes posts about the doctor’s services, treatment methods, medical news, and patient advice. We focus on important topics that interest patients, such as the diagnosis and treatment of vocal cord diseases, pediatric otolaryngology, and help users understand the importance of consulting a specialist.

High-Quality Visuals: Creating a Recognizable Style

The visual aspect is a crucial part of promoting a doctor. We created a unique style that aligns with the values and professionalism of Tetiana Atamaniuk.We use professional photos, infographics, and illustrations to make the content aesthetically pleasing and recognizable. This ensures that the visual materials look cohesive and harmonious, reflecting the individuality and expertise of Tetiana Atamaniuk.

Stories as an Engagement Tool

Instagram Stories are an effective way to interact with the audience, so we actively use this format. Our stories showcase the daily practice of the doctor, real patient cases (while maintaining confidentiality), treatment results, and patient feedback.

We design interactive stories that include polls, quizzes, and “questions and answers.” This allows us to maintain an active dialogue with followers, learn about their needs and interests, and attract new audiences. In addition, we create special stories to cover specific topics, which enables a deeper explanation of the important aspects of Tetiana Atamaniuk’s work.

Conversational Reels: Expanding Reach and Building Trust

One of the key formats we use for promotion is conversational video reels. These not only help demonstrate Tetiana Atamaniuk’s expertise in various medical topics but also create a trusting atmosphere. In these videos, the doctor answers frequently asked patient questions, explains the specifics of her work, and gives helpful advice.

Reels have a high capacity to reach a large audience due to their popularity on Instagram. They are recorded in a simple, friendly style, which helps establish personal communication with followers. Thanks to conversational reels, we have increased the number of views and boosted audience engagement.

Effective Advertising Layouts: The Key to Attracting New Patients

The development of advertising layouts is an important element of our strategy. We create a variety of layouts for social media, websites, and outdoor advertising, targeting different audiences: young parents, people with voice problems, and patients with chronic ENT diseases.

Each layout is designed with the specifics of the audience and the campaign goal in mind. Our layouts are distinctive, clear, and informative. They feature attractive visual elements that catch attention while providing complete information about the doctor’s services. We also analyze the effectiveness of each advertising campaign and make necessary adjustments to achieve the best results.

Website Development: Creating an Effective Platform for Patient Interaction

Creating a modern website was an important step in our collaboration. The website not only serves as an information resource but also as a platform for scheduling consultations. It features user-friendly navigation that allows users to quickly find the necessary information about services, treatment methods, and contact details.

The website also includes a blog where medical articles, tips, and recommendations are regularly published. This helps to enhance Tetiana Atamaniuk’s recognition as an expert in her field and attract new patients.

Thanks to a comprehensive approach and strategic planning, our collaboration with Tetiana Atamaniuk has delivered tangible results. We have increased brand awareness, attracted new patients, and created a strong foundation for future growth. The Dali marketing agency is always open to new challenges and ready to help you succeed in promoting your business!