And again, neuromarketing. This science has its origins in psychology, as knowledge of its subtleties helps to manipulate customer behavior and direct their thoughts in the right direction.

It is neuromarketing and knowledge of neurobiology that allows us to understand the client's reaction to various marketing stimuli and increase the effectiveness of marketing methods. In their work, neuromarketers use high-tech equipment to study the electrical activity of the brain and determine the blood flow to this organ.

Is it possible to fall in love with a brand?

It turns out that it is possible... Neuromarketing experts have found that the primacy of emotions works even in sales, and then we can talk about some words. If you create a strong emotional connection with the client, with his life values, he will long believe that a certain product or service is the limit of dreams.

For example, visitors to coffee shops go there for a pleasant friendly or romantic atmosphere, and then for coffee. Sports enthusiasts go to certain stores to beat themselves and their competitors. Hint that with your help, the customer will be able to get closer to his or her dream and there will be no shortage of customers.

Atmosphere is the best way to persuade

Humans have been striving for safety and tranquility for centuries. It is not surprising that shops, restaurants or salons that have a favorable, calming atmosphere where you can relax and not think about the daily chaos will always have more visitors than outlets that are constantly noisy and uncomfortable.

The most interesting thing is that it's not enough to play relaxing music. It's important to take into account all the details: lighting, fragrances that fill the sales area. For example, warm light works perfectly in a bakery, and it would be nice to add the aroma of freshly brewed coffee to the scent of pastries. In a casino, it is rational to use special soothing flavors, but the smell of food will only distract guests from unnecessary spending at the gaming table.

Manipulation of words

Linguistic tricks also work well, helping salespeople make the right decisions. Do you remember the McDonald's slogan "This is what I love"? Why me?" Because marketers give the client a clear instruction, or rather, they plant it in the subconscious that it is their food that you love.

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