What is Facebook's advertising system, how does it work, and why should you use it? Facebook Ads is one of the most widely used advertising systems. It allows us to advertise on the world's largest social network and reach millions of people around the world. Although Facebook advertising is simple, fast, doesn't require a big budget, and is accessible to everyone, many people are still skeptical about this type of advertising or don't know much about it. In this article, we'll explain what Facebook Ads are, how the process of creating Facebook ads works, what its advantages are, and why you should advertise on this social network.

A few words about Facebook advertising

Facebook Ads is Facebook's advertising system that allows you to add ads to the social network. For a fee, Facebook allows its users to show ads to other people using the website. Facebook ads come in the form of an ad manager that is assigned to each social account. Thanks to this, we can easily create and launch our advertising campaign without any additional steps or procedures. Easy to use Facebook ads is not paid additionally, and the fee is charged only for the display of ads. We can create and publish ads on our own, for example, following the guides' instructions, even in a dozen minutes, or we can take advantage of offers from advertising agencies or freelancers and have them create ads.

Facebook advertising itself has many forms. It can be popular postthat is reflected in other people's news, advertising banner in the right column, advertising in the messenger or video material. The advertising system itself allows you to choose many other parameters (more on this in the last paragraph), thanks to which we will adapt advertising to our capabilities.

Why should you use Facebook ads?

Advertising on Facebook is very profitable for several reasons. First of allis the ease of launching ads and their accessibility to everyone. No matter how big our budget is, whether we are individuals or a company, we can create an advertising campaign and broadcast it at any time. The creation itself is simple and within a dozen minutes we can publish our brand's advertisement if we have already contacted an advertising manager. We can also outsource this task to professionals and enjoy professional service.

The second advantage - is targeting, i.e. defining a target group. This is one of the biggest advantages of Facebook advertising. It allows us to identify people who will see our ads. This will lead to the efficient use of our money, because the ads will be shown to people from a specific thematic group. Thus, we can count on high efficiency and the likelihood that many people from this group will be interested in our product or service. The third advantage - a very large number of Facebook users, which opens up many opportunities. Thanks to this group of recipients, we can target very precisely, increase brand awareness, and we don't have to worry about our target group being "used up" quickly. A large number of recipients combined with targeting also allows you to advertise locally, for example, in a certain city or place. This advantage will especially appeal to people who run a stationary business and want to reach people from a specific point on the map. We can also publish ads on Facebook in many forms, which allows us to accurately and profitably present various products, such as aesthetic figures, digital products, services, or expensive gadgets, by choosing the appropriate form of advertising.

How do you launch Facebook ads?

Advertising on Facebook is not difficult and you can do it yourself. To start creating an ad campaign, all you need to do is log in to the ad manager from your Fb account. This option is located in the top right menu. Then you will get 3 sections to fill in about the purpose of the advertisement, the settings of the advertising campaign and the advertisement itself. У the first section we choose a promotion goal from a dozen or so options, such as showing a video, driving traffic to our website, building correspondence, or increasing brand reach. У the second section we define campaign parameters such as schedule, budget, and target by specifying the target group that will see our ads and choosing age, gender, location, interests, professional situation, and other options from several hundred. At this point, we can also determine where our ads will be displayed. In tthe third section we can create a relevant advertisement in the form of a post, graphic or video that will be broadcast.

Advertising price, costs, payment type and payment method

Finance and the cost of Facebook ads is one of the most discussed issues when talking about Facebook advertising. Many people don't know how Facebook Ads works from the financial side. Advertising is paid for only after the campaign is broadcast - at the end of each month or after exceeding a predetermined amount. We can pay the bill with both a payment card and PayPal, which is very convenient and allows us to pay off the balance within a few minutes. Facebook ads themselves are usually displayed "for reflection"Although in some types of advertising, for example, traffic redirection, you can pay for clicking the link and go to our website.

The price of advertising on Facebook is different and depends on the form of payment we choose. In most cases, costs are based on an auction of ads, i.e. the price per impression varies and depends on demand. However, we can determine the maximum cost of displaying one ad by clicking on one link, for example for $2, or by choosing the option of selecting the cheapest ad display, where we have no guarantee that we will get as many views as we wanted. Usually, with a price of a few tens of dollars, we can reach several hundred or even thousands of people.