Many of these mistakes may seem trivial, but for some reason they are found on every other landing page.

Use one of the pages of the main site as a landing page.

Often, a company's main website, blog, and so on are used as a landing page. For example, an offer is placed there for visitors to leave their contact information and receive a free product. In addition to such offers, you need to create separate landing pages that have nothing to do with your website. Using a separate landing page can increase conversion by 30-40%!

Why is this happening? It all depends on the proportion of attention and the number of action options on the page. For example, if the user is offered 15 buttons (order, look here, and here is something else interesting - click...), the attention ratio is 15:1. If there is only one sentence and one button on the page, the proportion is 1:1.

Do not test the landing page.

Test it and you will definitely come up with great results:

• When you create a new landing page, you will know exactly how to make it better.
• If you make the page better from the start, then sales will go up immediately.
  All the world's leading marketers talk about the importance of landing page testing!

Test the landing page only 1 time

A one-day test may show an attractive result. However, to get a true result, do not stop testing for at least one week. This is the minimum period that can give an accurate calculation. Otherwise, you will have to constantly redesign and tweak your landing page in search of the perfect solution.

Landing page for computers only

Be sure to create a version for smartphones and tablets! Statistics show that visits from mobile devices are growing rapidly. Don't lose your customers!

Not paying due attention to the text

When a visitor lands on your landing page for the first time, they should get answers to the following questions within 5 seconds:

• What is the purpose of this page?
• What is the essence of the proposal?
• What can I get here?
• What do you need to do for this?

Test the page, organize a focus group of your target audience. If a person does not receive an answer to at least 1 of the above questions within the specified time, you have a problem: the offer on the landing page is not expressed clearly enough.

"Forget" about page loading speed

Studies have shown that the time it takes to load a landing page directly affects its effectiveness.
The best results are achieved by landing pages that open no longer than 2 seconds. Visitors do not like to wait for a long time! You know this from your own experience.

Do not use images on the landing page

They want to see your product/info product!
Even if it's an audio recording or live training. Post a photo of the CD or the speaker in front of the audience.