Engagement - is not just the right question at the end. It's the topic, the delivery, the personal experience. Your marketing strategy may be flawless, but if you fail to "move" your subscribers (read: potential customers), everything will be in vain.

Today, we're going to analyze 3 common mistakes that can cause the most beautiful posts to go unnoticed by subscribers:

1. 1. Detached text.

People in modern marketing don't need simple truths, a simple retelling of known information. They care about your experience, thoughts, and even mistakes.

Your reaction to an event, your interpretation of common facts is what people will read and comment on.

After all, if you share your opinion, the person on the other side of the screen is ready to share theirs.

Most often, useful posts are guilty of detached text.

Everything seems to be written correctly, but too smoothly, like in a textbook. What can you talk about with an encyclopedia?

2. General questions.

And this question is from the category: "What do you think of my sign?"

What should you think about it? Just like you would think about a manicure, a bouquet, a bunny, and a blanket.

The most loyal ones will answer "Cool)))" so as not to upset you, but you will still be worried, since you spent a lot of time on the bunny and really want to be appreciated.

What if you tell the story of a bunny? What if you came up with a name for it or asked it to come up with subscribers?

This is a completely different post and has the potential for comments. The engaging question logically follows from the topic of the post.

3. 3. Information text.

By the way, such posts must be in the content and there are always fewer comments under purely informational posts.

You have informed - your followers have read, understood, remembered, and saved. That's the answer to the question: "Why don't they comment?". Not every post should generate a flurry of comments.

However, if you still need comments to promote yourself on Instagram, add a story, various contradictory opinions, and eventually engage your audience in a conversation.