Probably every one of us has wondered why, when we search for something on the Internet, we are then presented with a lot of ads related to that search. How does it work?

It's true, you only need to visit a website once, and the ads will start chasing you right away. There is nothing strange here, it's just an effective promotion of a marketing technique called remarketing (or retargeting).

Remarketing is just a versioned banner ad that targets a specific user after he or she visits a certain website that uses this technology. More than 95 % people leave a website without buying anything. Remarketing allows you to return a user who has recently visited your website or worked with an application. Remarketing is banner advertising, but it is more personalized. This way, it is more likely to coincide with the interests of a person.

The main goal of remarketing is to return the customer to the site and complete the action to buy the product.

To put it simply, it is needed to increase the number of sales.

How does remarketing work? How does it know that we have visited this site?

In order for remarketing to work, you need to place a snippet of java code when developing a website. This is necessary so that when you visit the site, an anonymous file is created, and when the user who visited the site continues to use it, then advertising providers place them where you go.

Simply put, after visiting the site, the code is triggered, and the user, when entering another social network with a similar product indicator, sees the advertisement of the site he visited earlier.

 What are the types of remarketing?

The first is the standard - this is a regular advertisement, when a user does not visit this site for a long time, it reminds him of it

Orientation - the audience is selected based on the main interests of visitors

Search - helps to set limits for searching and attracting visitors

Customer- analyzes and searches for an audience

Dynamic remarketing - shows the offers the visitor was interested in.

To use remarketing correctly, you need to:

Put tags on all pages of the site to collect information about the interests of visitors.

Work on traffic, because the more people who visit your site, the more information you can collect and sell.

It is also necessary to combine remarketing with targeting to increase the efficiency of budget utilization.

So, no matter if you own a large store or are just starting out, setting up remarketing correctly will allow you to increase your sales. After all, it is aimed at those people who have already drawn attention to your product, which means that the potential for return will be higher than the money spent.