Do you know the three-second rule? It's what a potential Instagram follower (client) needs to judge whether you're the right person for him/her.

If during these 3 seconds a person does not understand what you offer and how you can help them, you will lose the chance to establish contact = sales. We have prepared some tips for you on how to change your Instagram BIO into a BIO that will allow potential customers to find you.

Before you change your BIO

№1. Define who your ideal client is

An ideal customer profile (ICA) is a profile of someone who wants and needs exactly what you offer. The more accurately you define your ideal customer profile, the easier it will be to prepare content that will appeal to them and meet their needs. The closer, the better! If you define exactly what you offer on Instagram (everything!) and who you offer it to, the faster your ideal customer will feel like you're running an account just for them. This is where you start to get followers with the right profile that you can turn into customers in the future.

They are also the person for whom you write your bio and create all other Instagram content. Questions you can ask yourself:

• Woman or man?
• Where does he live?
• How many years?
• Marital status?
• Children
• Education.
• What is he reading?
• What he does in his free time ...
• What is he struggling with? What keeps people awake at night

These are just examples of probing questions that will help you identify one person - your ideal client.

№2. Define your niche

The advantage of working in a niche attracts more followers. They say, "if you're all over the place, you're from nothing" - you won't attract followers who don't understand what you offer them.

№3. Include a call to action

Remember - not everyone who visits your Instagram profile will be your so-called "Follower". Nothing is lost, maybe a person has just visited you, is doing some research and is not ready to buy. Offer the person something that will make them remember you. If you don't, this person will forget about you in a few minutes (a painful truth).

We hope that a cloud filled with opportunities and ideas will appear over your head.

How to turn BIO into BIO that sells

Step 1: Identify your niche

Since you already know who your ideal client is and what niche you work in, you can change your bio now. For example, your bio might look like this (you can copy and use this text as you wish):

I help / offer / teach / show [the client] who [is struggling with a problem / does not know how / who wants] to achieve [effect XYZ].

For example: "I show young mothers how to turn a meal filled with stress and whining from a child into a pleasant family dinner." "I offer accommodation for young couples with a child in a luxurious apartment in the center with all the amenities. 4:00 a day."

Each of the BIO examples has a clearly defined customer, problem, and effect. How do you turn a formulated proposal into a BIO? Remember that you have a maximum of 150 characters. You should also work on clear formatting of the BIO text to make it easy to read. Divide it into parts, add emoticons that will enhance the message and attract the attention of a potential observer -> client.

Step 2: Apply account positioning in the Instagram search engine

A well-placed account will increase the number of views of your account in the Instagram search engine for specific keywords. Thanks to this, you have a better chance of being found by a potential observer.

STEP 3: Select a profile photo

The profile picture should be easy to remember and of high quality (not blurry, not too dark). Remember that BIO is your business card - it should look good.

STEP 4: Add a place

This is especially important if you are engaged in local service, it is worth adding the city from which you work. You can do this in the contacts settings/preferences (here you can add your email address, phone number, and location).

STEP 5: Develop interesting relationships

Not enough space in your bio? Use the highlighted relationships! Here you can tell more about yourself, take care of a good first impression and indicate what you offer your potential followers.

STEP 6: Photos on the feed

Your niche will more easily understand what you offer and follow you faster than if you publish a variety of content on different topics. Make sure your feed is a catalog of your company. Before you achieve this goal, you need to spend at least 9 posts on it. Only after so many "references" will a visitor to your account be able to understand what you offer. However, keep in mind that when it comes to creating a personal brand, just your own photos work best.