Given the high competition in most market sectors, companies that do not work with consumer feedback run the risk of severely damage their reputation.

Squeezing insights from the 4Service study:

In their 73% questionnaires, respondents noted that they had experienced conflicts when buying goods and services. At the same time, only 55% tried to leave complaints or feedback.

Most often, Ukrainians encountered problems with service when visiting supermarkets, shops, cafes and restaurants.

The main reasons for customer dissatisfaction were:

• impolite treatment by the staff;
• incompetence of the contact person;
• false information about the price of goods;
• poor quality service;
• dirty, uncomfortable room.

When people do complain about the service, the most popular types of feedback are:

• verbal address - 58%;
• The hotline number is 51%;
• complaint book - 37% (which is no longer mandatory for businesses);
• social networks - 18%.

Although the list of the most effective feedback channels services that allow you to leave feedback in real time using mobile devices.