You've probably heard the term "Overton Window". It basically refers to politics and economics, and is characterized by five stages of development: from the removal of taboo to full entrenchment in society. To a large extent, this can also be applied to the field of marketing. How exactly? Read on!

Stage 1. Removing the taboo

Everything starts with an idea. And an idea needs to be developed. And development comes from a from a specific person. That's why a very limited number of people talk about future trends, because the majority of people are not yet ready to accept this or that thing. For example. is the social network Instagram. You might think, why post so many photos on your page? Who needs it? As it turns out, they do.

Stage 2. Expanding the supporters

In a broader sense, they are starting to organize entire trainings and seminars that explain certain trends or even apply them in practice. They explain the benefits of using specific applications, and actually offer you to try it yourself. At the same time, they sometimes use a substitution of concepts: not "masks" but photo filters. To tell the truth, you would be better suited to the image of a of a "professional" photo editor that transforms images with a few taps, wouldn't you? images with a few clicks, wouldn't you?

Stage 3. Meeting place - the Internet

Here we can divide the supporters and opponents of the trend 50/50. There are arguments for and arguments against. On the one hand, it is just another entertainment, that increases the amount of endorphins, improves your well-being, etc. С On the other hand, it gradually absorbs you into the virtual space, and you have less and less time for personal time left for personal time, because you need to find out who you are from the movie "Marvel's The Avengers

Stage 4. Continued dissemination

One way or another, the process is already extremely difficult to stop. Friends suggest friends to use certain apps that "everyone is doing it now". this way". The important thing is that such trends continue to be covered in full-fledged projects: blogs, talk shows, and even books, movies, and TV shows. All the most popular things that will be reflected on the screens, is perceived very easily, and sometimes with pleasure.

Stage 5. Mission accomplished

Your trend is a bomb! The vast majority of people are talking about it: in cafes, in comments on forums. Even if this trend is made into a meme, it's still a great result. Everything is better remembered through humor! But it's worth remembering: you shouldn't limit yourself to one trend should not be limited to one trend. New ideas mean new results, and new results is a new way forward!