Audience.

There are more than 200 million users from all over the world. Statistics of Ukrainian users: Gender: about 65% men, 35% women. Age: the audience aged 18-24 years old, on the second place - 25-35 years old. Geo: Kyiv 39%, Kharkiv 11%, Odesa 10%, Dnipro 9%, Lviv 3.6%.

Professional activities: most of all students, beginners and experienced professionals.

Content

Rating of TV channels by topic

• Business and startups;
• Humor and entertainment;
• News and media;
• Music;
• Education.

The main purposes of using telegram: content & correspondence. On average. 1 user subscribes to 10-20 channels. Advertising in TG channels is almost invisible - 77% users say they rarely encounter it. Bots are used by about 67% users; only 16% have personal channels.

Conclusion: telegram is a messenger where people are used to communicating and consuming content, but not everyone is ready to create a personal channel.

Audience core - educated young people, experienced and aspiring professionals who are interested in business, news, lifestyle channels (music, humor), education, know what bots are, and use them.

Advertising, unlike other messaging. is served natively, and users are not tired of it yet. Thus, if you want to promote your expertise in a particular niche, create a personal channel.

An important point: tg channels need to be of really high quality and useful. As mentioned in the statistics, 1 user reads 10-20 channels per Wednesday, which is not so much, given that they can be on completely different topics. Therefore, the audience consumes little, but the best and most useful content.

Tips for your personal channel:

• Rubrication is important. When creating a content plan, be sure to work out the headings of your posts. This should be a set of hashtags (headings), each of which includes 1-3 words that you and your target audience understand. For example, #helpfultools.
• study the list of bots belowuse them, and you can also create your own using @Botfather.
• Get to know your audience in 1 messagebriefly describe the essence of your channel, describe the navigation (by headings), and pin it so that new subscribers can always read this information and know how to use your channel conveniently and easily.
• Conduct surveys, ask for audience opinionAdd the ability to like and react to your posts (@controllerbot). Keep track of your channel analytics (@TGStat_Bot).
• promote your channel on related channelswhere your audience is, but before that, analyze their quality - the ratio of subscribers to post views, as well as the ratio of reactions to views (it's good when it's 8%+). Add your channel to the telegram channel catalogs.

USEFUL BOTS

• @botfather - creating bots.
• @controllerbot - editing and publishing, deferred posting, adding reactions to posts.
• @pollbot - to conduct a poll.
• @vote - create a vote.
• @like - add reactions to posts.⠀
• @Searcheebot - search for bots by topic.
• @stickers - creating stickers.
• @UmadBot - search for pictures and gifs.
• @gif - search for gifs.
• @voicybot - translates audio and voice messages into text.
• @telegraph - writing articles.
• @TGStat_Bot - statistics of tg channels.
• @combot - statistics of tg chats.⠀
• @ComenBot - displays comments separately in the bot. @SecretgramBot - for anonymous comments (displays them on the website).
• @gmailbot - so that emails from the mail come to the tg.