It's not for nothing that they say that if you don't have social media, you don't exist. Until recently, this theory applied only to individuals. But now it can be applied to entrepreneurs as well. So, let's conclude that if a company does not have a profile on social media, many people will not know about it.

So what do we mean by "marketing" and does it exist in social media? What steps should be taken and why to promote your company? We offer you the most important information on these issues.

Social media marketing - build a relationship with the client!

An important strategic objective of the company is brand awareness. And this is where social networks have a significant advantage over the media, radio and television. Firstly, it is the low cost per contact: you can attract one visitor for less money than using any other medium, and you don't need to invest huge amounts of money to gather your own group, create an event or cover an event. And secondly, everything is limited by the time spent on posting information and bringing it to potential consumers of services or goods.

First, let's define what social media marketing is.

Social media marketing (SMM) is a special Internet marketing tool that involves promoting a product, service, company or brand through the use of social media, the content of which is created and updated by the efforts of their visitors using resources such as Facebook, Twitter, Linkedin, YouTube and Instagram.

Thanks to the active promotion of social media profiles, it is easier to find new customers and reach them with advertising of a product or service. Social media will be used to to redirect users to pages of a company's website, product, or blog. It is is also an ideal place to communicate with a fixed group of customers, to build the relationship between the brand and the consumer. Social media marketing helps in Creating a long-term marketing strategy.

What is social media marketing?

In general, social media is defined as websites and mobile applications that allow for the creation and sharing of content between users of the website or application. The interaction that takes place between users is usually unrestricted and in real time.

Social media marketing is largely based on a prepared viral marketing strategy. Messages that are well prepared for this type of communication can really generate a lot of traffic. Interacting with portal users and tracking requests is essential.

A very important issue is also the appropriate choice of social networks. The best choice is in favor of the one where most people will be interested in your products or services. To choose a social network, you need to determine the target group, age, place of residence, gender, and interests - that is, just a few factors that characterize potential customers. It is worth paying more attention to this issue, or even investing in research to avoid the risk of making a bad choice.

How much does social media marketing cost?

The answer is simple. It depends on several factors:

• what budget you can spend on a social media campaign;
• what effects you expect, for example: whether there is increase in traffic to your homepage or profile recognition;
• at what stage of development your company is at.

Benefits of social media marketing

Social media marketing is one of the possibilities of online promotion. If you want to get the most effective methods for your business, we invite you to familiarize yourself with our offer >> https://dalistrategies.com/ua/sut-proektu/

What are the advantages and disadvantages of social media marketing?

The main advantages of SMM include the following:

• direct contact with the client;
• large amount of information;
• attracting new customers;
• large group of potential customers;
• speed dissemination of information;
• ability to to build relationships with clients.

Disadvantages of social media marketing:

• opportunity of a crisis situation;
• great great fuss;
• lack of control over information;
• actions social media in marketing take a lot of time.

Interestingly, most of the clients who asked us about their business on social media could not find any any shortcomings in the promotion of their pages. And, not seeing any danger, they easily made mistakes.