Social marketing and its mechanisms

2001.

Social marketing and its mechanisms

Social marketing is closely intertwined with psychology, because without it, it is simply impossible to influence people's choices and decisions. Let us take a look at how psychology helps to promote goods and services.

People live, act, and think according to certain patterns that are instilled in them by their parents, school, workplace, and other people in their immediate environment. And such people are the vast majority. It is these patterns that marketers take into account when they develop their brand promotion strategy.

Let's take a look at some of the mechanisms of social marketing using examples.

- The power of authority.

About 80% of people try to learn more about a product before buying it. At the same time, consumers are looking for information from experts, blogs, video reviews, and posts on popular online platforms.

Only a few make decisions based on their own opinion, and the rest of the consumers will not make a purchase until they know what other people think.

How to use it? Actively manage your blogs, engage in popular bloggers who know what you're talking about to discuss your products and services. your field of activity.

- Consistency.

Most consumers make purchases based on internal beliefs and previous experience with the company.

If a person has bought a product from you before, they are more likely to they will be more likely to buy a new product, if only to try it out. Remember that some people have been loyal to the same brand for many years, whether it's clothing or food.

Try to be consistent in your activities, If you declare a quality product, then make sure that the level of this quality did not decrease. Once you have got loyal customers, take care of them, because they can become your regular customers for many years.

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