Promoting a company specializing in the installation and assembly of air conditioners and heating equipment comes with a range of specific challenges, particularly due to the market’s oversaturation.
Therefore, we present to you a case of online promotion from scratch for a company with extensive experience in the installation, repair, and sale of climate control equipment – Teplopartner!
Goals Set:
We initiated collaboration with Teplopartner at the beginning of summer (2023).
Prior to commencing work, we established the following objectives:
After analyzing the social media pages – creating a unique brand visual identity, populating the pages with content, configuring and branding widget menus and all other account elements.
Additionally, the decision was made to create a multifunctional website for the company.
The client provided a substantial amount of photographs showcasing various products from the store’s product line, along with brief information regarding services offered, products, and desired strategies for page promotion. Furthermore, we visited the physical office and a real project in action to create dynamic content in the form of photos and videos.
Social Media:
Audit of Facebook and Instagram social media accounts. To kick off the project, we conducted an audit of the pages to analyze their prior development and to rectify any errors.
Visual Development:
Following the audit, the decision was made to craft a trendy visual style that would capture users’ attention while remaining straightforward and comprehensible to the company’s target audience.
Content Writing:
In addition to the stylish visual elements, a content plan was devised and agreed upon with the client. This plan delves into all pertinent matters related to the specific theme and highlights nuances of work processes in real time for the audience.
Creation of Thematic Stories:
An integral part of the visual approach involved the development of thematic stories that would draw clients’ attention to the store’s services and encourage interaction with the page. Audience engagement and the use of live content are also crucial components in this realm.
Website:
Developers constructed a functional and appealing website.
Conclusion:
Social media pages are enriched with quality and stylish content, all poised for the launch of targeted advertising campaigns.
