Promoting a driving school on the Internet is more important today than ever before. The demand for driving education is increasing, and many people are searching for information online. Creating a strong online presence helps attract new students and build long-term relationships. However, this task is not always easy and requires a comprehensive approach, but the results are worth the effort – a successful driving school and satisfied graduates.
So, in this case, we will talk about an example of promoting the “Двигун” Driving School from scratch!
Task Setting
We started working with the driving school in the fall of 2023.
Before starting work, we set the following goals
Analyze social media pages – develop a logo, create a unique visual brand style, fill pages with content, configure and brand menu widgets and all other account elements.
It was also decided to create a multifunctional website for the company.
The client provided a large number of photos for content filling and shared wishes and their vision regarding the promotion of the pages.
Logo
Our designers have created a unique logo for the driving school, taking into account all the client’s preferences.
Social Media
To start work, we created pages on social media. We also immediately filled them with information about the school and began developing and planning content.
Visual Development
After the audit, it was decided to create a trendy visual style that would attract users’ attention but be simple and understandable for the company’s target audience. The content needed to be not only informative but also educational to motivate potential students to study traffic rules not only in school but also online through educational content.
Post Writing
In addition to stylish visuals, a content plan was drawn up and agreed upon with the client, which covers all relevant topics of the specific theme and highlights the nuances of learning and obtaining a driver’s license for future school students.
Creation of Thematic Stories
An integral part of the visual is the development of thematic stories that attract the attention of the potential audience and encourage them to study at the “Drive” Driving School. In this area, interaction with the audience, interactive stories, and the use of live content for a closer connection with the audience are important.
Highlights
In addition, a set of highlights was created and equipped to store important information on the pages and provide easy navigation in the information flow.
Website
Developers created a functional and attractive website with all the necessary information that may be needed for students. The site is filled with high-quality photos of the school’s car fleet and instructors for familiarization.
Conclusion
Social media pages are equipped with high-quality and stylish content and are preparing for targeted advertising launch. The website is being configured, and the first results and registrations are already coming in.
