People react very strongly to free offers. They are not interested in usefulness, logic, or relevance. They are only interested in the fact that it is free. It's like the word trigger.

For example. imagine that someone offers you a "good" candy for 10 kopecks and a "not so good" candy for 1 hryvnia. Which one would you choose? Most likely, the "good" one. However, what happens if the "not so good" candy costs 0 hryvnia and 0 kopecks?

In this case, the demand this scenario, the demand increases dramatically. You may not be interested in this as a person interested in marketing, but it works great for millions of others.

In experiments on a wide variety of product categories, zero price has proven to be much more powerful than a fivefold price reduction. People perceive the value of a free product as something more than a product. To get something for free is in a way an achievement for a person who likes to brag about it.

But as you can imagine, companies and brands are not interested in giving away their products for free. for free is not exactly interesting. Therefore, a free product always acts as a a companion to a paid product.

This effect got its This effect got its name from a recent experiment conducted in the travel app Expedia. travel app Expedia.

The participants were offered a weekend in Valencia. They had a choice: the four-star Meliá Hotel and the three-star Ibañez.

At first, the participants were inclined to the first option, but when their attention was drawn to the three-star hotel with free breakfast already offered, their decision changed.

Even even if the cost of breakfast at the Ibañez Hotel was, say, 2 euros, people continued to lean towards the four-star hotel. But as soon as breakfast became free, the desire to stay at Meliá suddenly disappeared.

The cognitive part of this effect is that when you get something "for free"people experience strong positive feelings - they feel like winners of the competition. Marathon runners. Fighters. Achievers. And selling them this feeling is a good thing.

This latent desire to win is cleverly manipulated by marketers, generating huge profits for companies. Take advantage of it "free breakfast" take note of this. After all, in the end, the 21st century consumer is no longer surprised by discounts.

Meanwhile, marketing center "DALI" reminds you of a free express analysis of your pages in social networks - ALL in order to You were the first.