While other social networks are either actively gaining popularity among users or suddenly losing them, Facebook, despite various controversies, is gaining more and more active users over time, and is not expected to drop significantly in the near future.

These are certainly not the best of times for Facebook. While Facebook is still increasing the number of active users in emerging markets, some suggest that the time users spend on average on the platform has fallen in recent years.

Although not everything looks exactly as Facebook dreamed, it still has the largest range. Even if a user is a daily does not spend 2 hours on the Internet, the data indicates that Facebook is likely one of the portals he visits. Users log in every day to see what their friends or family are planning to see, what's up in the groups they follow or share a few links to, or post their own opinion.

Even if a user spends more time on other social media or apps, there is still a very high probability that sooner or later they will also end up on Facebook. Facebook's ubiquity has made it a particularly important platform for brands to establish direct contact with their recipients. For this reason, in 2020, every company should simply have its own Facebook profile.

The most important Facebook statistics in 2020

• Average price of an ad on Facebook fell by 4% in the second quarter of 2019, and the number of ad impressions increased by 33%.
• The average Facebook user clicks on 11 sponsored posts per month. The data shows that women click on more of these posts (about 14) than men (about 10).
• 94% of Facebook advertising revenue are received from mobile devices.
• Average engagement rate to Facebook messages is 3,6%.
• Average coverage of publications - 5.5%. This means that unadvertised posts reach only 5.5% subscribers websites that 2.2% less than last year. In addition, messages posted by men are twice as likely to appear in Facebook users' news than those posted by women.
• 60% Americanswho watch movies online do so with the help of Facebook Watch. YouTube has greater access - 90% viewers use this platform. Instagram is ranked third about 35% bands have videos on IGTV.
• Average engagement rate for video messages on Facebook is 6,13%.
• Video Mobile-First increases brand recognition by 27%.
• 15% users make purchases via Facebook.
• 300 million users daily use Stories on Facebook.