Top 10 tips on how to write texts for websites and social networks

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Top 10 tips on how to write texts for websites and social networks

10 seconds - that's how much time you have to engage the reader with your text! Does engaging your audience in 10 seconds seem abstract to you? Check it out and start writing great articles!

Marketing - is the creation of engaging content that will arouse interest and encourage users to take action. They say: "Content is king" - content is the most important thing, but how do you make it convenient and generate real profit?

SEO - what does it have to do with website content?

What is SEO and how does it relate to website content? SEO (Search Engine Optimization) is the optimization of websites for a search engine. It includes a number of measures to achieve leading positions in search results. When creating SEO-friendly posts, you should keep in mind two important rules:

  • Do not duplicate content!

The issue of duplicate content should be taken seriously. Copying materials from other websites is a common practice used by website owners. When reading articles on the Internet, you have probably come across similar, even identical texts many times - this is no coincidence! A lot of content on the Internet is reproduced, but remember - your website will only reach the top of search results if you have unique articles. We don't advise duplicating content as it negatively affects your site's SEO and can be considered a criminal offense by law!

  • Key words - don't forget!

Keywords are an important element that affects the search engine performance of your website. Where is it easier to place key phrases than in the texts on websites? It is important that these phrases appear at least a few times in the headlines or in the text. A frequent phenomenon we observe in publications written for SEO is their keyword saturation. Remember, too many key phrases negatively affect the reader's perception of the article - your post may not be very logical and illegible.

It is also worth noting that in the next updates, Google's algorithm is trying to "teach" robots to better understand text. Such actions should help to match the content of the user's query in the search engine. Thanks to the increasingly extended semantic relationships, you don't need to repeat the same phrase that contains many keywords - it is recommended to use a thesaurus.

How to create unique headlines?

Did you know that 8 out of 10 Internet users only read headlines? It's time to take advantage of this statistic! Use a few proven rules and create unique headlines:

  • Use the numbers!

Using calculations, statistics, or other numerical data will definitely have a positive impact on the perception of your article. The magic of numbers attracts users. If your offer boasts interesting statistics, go ahead and write it! Here are some examples of how you can use numbers in your headline:

  1. "With these tips you will lose 10 kg!"
  2. "30% is cheaper than the competition."

Above, you are dealing with clickbait headlines - this technique is often used in the online marketing activities of inexperienced marketers. We don't recommend using it because clickbait is the most despised form of attention grabbing. It uses the so-called "curiosity gap", which is a method focused on human curiosity. When using such methods, you need to take into account that a user who opens an article often leaves it after a few seconds, dissatisfied, realizing that the article does not contain the information that the headline offered, so it is better to use such numbers:

  1. 95% customers recommend our product!"
  2. "7 ways to have a great figure without sacrifice!"
  • Use the questions!

Did you know that if you ask a question in the title, more people are likely to read your article? That's because search terms are often in the form of questions. If your article contains answers to questions that users of such services face, consider it a question and include it in the title.

  • Length and keywords

Remember that titles should contain keywords (in other words: keyword, key phrase - after entering them into the search engine, the most relevant websites are displayed). Thanks to titles and rich sentences, you can include more keywords that influence your website's search results! However, remember that titles should not exceed 70 characters!

How long does it take to write an article for a website?

The length of articles on websites is a controversial issue. Many SEO experts believe that there is no optimal post length for a website. Experts agree on one thing - your content should be long enough to describe the issue you're discussing exhaustively, but not long enough to keep the user from reading it. We won't suggest a one-size-fits-all content length. But we can tell you that in our opinion, an article that is expected to be beneficial in terms of conversion should not be shorter than 1500-2000 characters (including spaces).

Text formatting - check how easy it is!

When writing texts for websites, you shouldn't forget about the basic principles of formatting. This is the action that will make your text look great, but remember that the page is also displayed by users on mobile devices!

Ideally, your article should be left-aligned (most programs automatically apply this type of alignment). Don't forget about bolding! This is an important aspect that affects the SEO of a page in a search engine. Ideally, you should bold the phrases that are the most important in your article (i.e. keywords). You should not use actions such as italics. It often affects the text in the same way as text alignment - it can be unreadable. Don't use underlining in the text; this procedure is correct only when we include links in the text.

Prepare aesthetic photos for your website!

When preparing material for your website, don't forget about aesthetic photos! If your text exceeds 1000 characters, the user may feel bored while reading it. An element that makes any publication attractive is photos, charts, or graphs. However, remember not to include those that are not aesthetically pleasing or relevant to the text being presented. If you don't have an illustration for your article, you can always use photo banks that offer photos and graphics on any topic!

Including a photo in the text is a desirable action for SEO. However, don't forget to add alternative text (ALT) to the photo, i.e. text that describes what is in the image. You can use your company name and keywords in it, and your website will rank higher in the search engine. Keep in mind that according to the accessibility standard, this ALT description should be different for each image.

Hopefully, you already know the rules of writing good copy for websites. We have tried to explain to you what the path to valuable posts looks like that will be well received by users and displayed in a high position in the search engine. If you prefer to outsource SEO article writing to professionals, take advantage of our offer! We promise you texts that will give your website a new quality!

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