Naturally, almost every one of them has its own main feature or even several. Here are some examples.

IKEA - any product in the company's stores can only appear at a pre-arranged price. This is not about announcing new products. IKEA management first determines the price of, for example, a sofa. Then the design is developed for this price, the entire construction of the furniture item. This approach allows us to hit the right price niches perfectly and ensure high sales.

Two of IKEA's main image features are the constant emphasis on the environmental friendliness of all products and the company's nationality. The furniture store can be located anywhere, but it will definitely have, firstly, books and brochures in Swedish, and secondly, a whole section of materials about the naturalness of all furniture components, eco-friendly packaging, etc.

We all know McDonalds as fast food. We usually derive the concept of "fast food" primarily from instant service and the speed of cooking food from semi-finished products. In this sense, McDonalds has certain achievements, but it is not a champion at all. Fast food in the interpretation of the company's management is to create such conditions for visitors in restaurants so that they do not stay in them! The design of the restaurant hall is such that there are no places for a cozy pastime at the table - everywhere you go, people will walk by, touch you, make noise... A McDonalds customer is forced to make room for the next customer as quickly as possible!

The world's largest real estate firm promotes itself as if it were a hamburger company. In fact, it hasn't been making hamburgers for half a century, but rather issues franchises to private entrepreneurs. But the condition of the franchise is that the private entrepreneur finds the busiest place in his city, buys a place there not for himself, but for this company, and leases it from it.