Case – SMM promotion of a family psychologist’s personal blog

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Case – SMM promotion of a family psychologist’s personal blog

A client dealing with family psychology approached our agency with the aim of attracting new subscribers and developing a personal brand.

POINT A:

there is no clear positioning, life is an account that does not reflect the expertise of the client.

PURPOSE OF COOPERATION:

Design a page in a uniform style, build your own brand, attract new subscribers.

WHAT WAS DONE:

  • Analysis of the target audience and competitors
  • Completed profile audit
  • Development of promotion strategy
  • Development and design of a single profile style that distinguishes our client from its competitors
  • Designing highlights in the profile and conducting a photo shoot to match the visual and corporate style of the blog
  • Creation of personal rubrics, content tailored to the interests and values ​​of the target audience

POINT B:

A profile in social networks is completely packaged under a personal brand. Relevant and useful posts are written.

The client was satisfied, all work was coordinated and performed based on his wishes and preferences.

Links to pages in social networks: https://www.instagram.com/ps_tory_13/