- If there are too many rules, innovations disappear
- There should be only one manager for each subordinate
- Give the consumer the impression that something is always happening in the company, that it is alive
- Complicating is easy, simplifying is hard
- All communications should facilitate the sales process
- You will never solve a problem if you think like those who created it
- You need a strong team, because a mediocre team produces mediocre results
- Don't equate activity with productivity
- The strategy should be easy and convenient to implement. Choose actions that are easy and fun for you
- You have to play to win