Does content creation really take that long? Are there really any alternatives? Can we create new content all the time?

Today, DaliWin agency will tell you about three criteria that you need to follow to better communicate with readers.

Criterion for reuse

Do you know how many times we search for content we read on another blog? Why do we do this?

The reader can use your information more than once. Obviously, not all content will allow you to do this repeatedly. Let's take the literature on social media promotion as an example. Every time Facebook and Instagram are updated, new sources come out, and accordingly, the old ones cannot be valid. Just like many SEO articles that change frequently.

But think about how powerful content can be powerful content can be if every reader finds it useful and usable many years later. and usable years from now. This is not a feature that should be there, but our marketing strategy for several years.

How to write such content?

We know that all content should be relevant and up-to-date. But what exactly does this mean? No, we're not talking about articles like: "10 things to do before you die", "100 books you should read", "The best recipe for mushroom pizza", etc.

Such content actually resists time. These are articles that we can use to update our blog. How to do it?

We have developed the following criteria

• Revival of the content. Writing diverse articles that can be updated every year gives the reader more information. Example: "Marketing strategy in 2020", "How to create social media marketing in 2019", "The best books on copywriting - 2018 edition", and so on.
• Creativity. Creating stories that aim to engage readers. After all, unique and powerful stories can stick in their minds.
• Write motivational articles. They can stimulate readers and encourage them to take action. Content can be read in a few years.

The criterion of of experience

Now let's conduct an experiment: we don't think about what this content should look like, but we know exactly what we want to get as a result. We use Internet portals for two reasons: to find interesting information and to collect the necessary material about a particular person.

How to enrich the reader's experience?

Do you remember the basics of modern online communications?

1. Follow the rules for writing articles.
2. Draw readers' attention to the brand in writing.
3. Think about the connection between the reader and the author.

We also recommend using the following criteria

• Answer popular questions from your users. Learning to write a corporate blog essentially means learning to listen to your customers. In order to accept their requirements and create content that they really need.
• Solution.to solve problems: As we have already said, we are looking for solutions. In a blog, companies should talk about the product, but in terms of solving the problem. Not even name it, although they should talk about the services you can provide to your customers.

The criterion of proximity

Have you ever had the feeling that a particular text was addressed to you? We write to be closer to the reader's needs. This means that the article is for the reader, not for us.

In our opinion, the most relevant is the blog. Why exactly is it? A blog best meets the criteria of modernity and the needs of the reader.

How to create content that will be of interest to this particular reader?

We can identify three main criteria:

• Write eloquently. Every post and article should have a unique story. It can be your personal or professional story. What does this give us? A close connection that unites you and your readers.
• Create content exclusively for others. On social media, we share other people's posts. But how many times have we created content about our readers or customers, emphasizing their core qualities? Never, have we?
• Abandon the scientific style of writing. Why? Indeed, none of the readers is a professional in this field, and even if they were, writing style is important. After all, it is a kind of use of a system of linguistic means for a specific purpose in specific conditions and circumstances.

So, in order for an article or post to have an active impact on the reader, we try to use the above criteria when writing them: reuse, experience, and proximity.