Branding

 

Do you want to create your brand? Are you going to enter the market with a competitive service or product? Do you dream of a brand that will be associated with high quality, reliability and fit into the trends of communication at the highest level?

Companies and business professionals face one challenge – they are looking for a solution that will make customers understand their company, distinguish it and evaluate it above competitors. Meanwhile, consumers want to know the benefits of working with a company and how services are provided, how goods and customer service work.

Before making a purchase decision, they want to feel a good, rational choice. That is why they often choose brands that they know well and like. They choose brands tailored to their success.

If you want to succeed in the marketplace, you can meet the specific needs of customers with the company’s brand, guaranteeing them clearly defined values, quality and approach. A powerful brand allows you to take full advantage of your experience, knowledge and skills. Properly designed, it provides tangible benefits in the form of convincing the customer of a service or product, is a shorter and more efficient sales process. You can use the time saved to grow your business and enjoy life

The benefits of having a strong brand

Difference from competitors

Recognition from customers

Higher price

Construction of the desired image

Integrated team

Larger range of offers

Best reviews and reputation

The brand is the essence of the company according to the customer

We usually call a company brand by its name, slogan or logo. In fact, it is also all that comes to mind when a customer thinks about your business. A brand is a kind of mental label that allows the customer to easily remember their feelings about the company and the products or services it offers. It is also a promise of what you are betting on – an ambitious, specific direction in which your company is moving.

The brand identifies the company to distinguish it in the market, show its strengths and protect it from competition. This is one of the key success factors – the brand is the essence of the company’s image and visibility. By being able to simultaneously control both aspects and create synergies between them, your company gains a huge advantage over competitors who are not yet actively promoting their brand. Receives more orders with a higher markup.

A good brand in Ukraine and abroad is a valuable asset for the company and an individual specialist: it attracts attention, is rich in content and has a clear message. As a result, it is easy to remember that it turns into a higher margin, which leads to the growth of the company.

In the simplest words, branding helps to increase brand awareness.

Branding or rebranding?

Whether you want to create a new brand (branding) or change an existing brand (rebranding), we guarantee that the whole process is simple, focused on customer needs and the benefits of your services.

How does it work traditionally?

DaliWin offers all turnkey brand creation services. What will you get by ordering branding services from us?

For the needs of the company, a strategy is created that considers such elements as: name, slogans, graphic themes, methods of communication and content delivery, types of marketing campaigns or a method of pointing to the unique features of the brand. Branding activities are most effective when the brand covers a niche or creates a new category of goods or services.ї

How do we approach creating a brand?

Depending on the needs, branding or rebranding can be implemented because of strategy or by implementing other elements of the brand. The key is the name of the company and the logo that visualizes it, which together is the essence of the brand’s strategy. They highlight the brand in the first contact, and then are most remembered by the customer, appearing in all other marketing messages. Other components of the brand that expand your message are slogans, marketing messages, as well as a set of fonts and a color palette. The next step is to develop a system of visual identification – the main carriers of the brand.

BRANDBOOK

A brand book is a “guide” to the use of corporate identity. It can be as a separate print edition or as a PDF file. The primary vocation of a brand book is the philosophy and values ​​of the brand. Without this, the brand book will not be effective. In addition to the general description of the brand, the brand book contains: corporate style of the brand, description of the target audience, promotion strategy, design instructions (guideline).

The cost of branding

Professional branding is a multi-structured, well-thought-out and effective set of steps to create and promote a company and its products. What is the price of branding? You can buy the following service packages from us:

Price

Logo	Brand-book (full)	web + smm brand-book
	Development of standard layouts: business card, envelope, letterhead, postcard, billboard, point of sale branding, car branding, souvenir products (pen, notebook, T-shirt),	layouts for advertising on the Internet and social networks 2-3 unique templates for social networks 1-2 profile cover options 1-2 options for profile photos 2-3 variants of the main layouts of banner advertising 5 typical banners of appropriate sizes based on the main one 3 options for registration of posts and pages on social networks
$ 25	from $ 250	From $ 150

Portfolio

Effective branding requires more than just creativity and strategic branding. Therefore, in the process of brand promotion, we combine knowledge in business, marketing, design, neurolinguistics and psychology with knowledge in the client’s field. The DaliWin team works closely with companies and external experts: illustrators, photographers, linguists and intellectual property specialists. We will help your brand become attractive and recognizable. We will develop a set of activities that will allow the brand to stand out and attract customers. Furthermore, we create branding outside the usual templates – do not hesitate to contact us.