Case. Bashinsky’s Lor Center

The owner of Bashinsky’s Lor Center applied to DaliWin Agency. The medical institution specializes in ear-throat-nose services.

The medical institution is a leader in this field.

About the project:

We were tasked with attracting new clients to the clinic. At the beginning of the cooperation, the company had experience working with a number of agencies and freelancers, but they did not get the desired result.

The client chose a comprehensive promotion on Facebook and Instagram, and after agreeing on the list of works and advertising budget, we began preparatory work.

The owner of Bashinsky’s ENT Center applied to DaliWin Agency. The medical institution specializes in ear-throat-nose services.

The medical institution is a leader in this field.

Progress:

We started with the formation of the project team (project manager, content manager, targetologist, SMM-specialist, marketer, photographer, designer) and building a promotion strategy. We analyzed the market, the project and its competitors, the advertising campaign of previous contractors. A content plan was prepared, a new design of the page and posts was developed.

Community at start time:

 CONS OF THE PROJECT:

  • A large number of competitors.
  • Lack of interesting content.
  • Absence of elements of Gamification (competitions, games, other interactions).

TASKS:

  1. Forming a project team.
  2. Analysis of the project, competitors, market.
  3. Building a promotion strategy.
  4. Page design.
  5. Content plan development.
  6. Introduction of elements Gamification (games, competitions, activities).
  7. Regular publication of interesting content (posts and Stories).

PREPARATORY WORKS:

We formed a team, analyzed the project, competitors, the market, developed a promotion strategy. We redesigned and optimized social networks and the site, added feedback and discussions, conducted a number of other technical works, created a section “Blog” on the site.

The analysis of competitors identified key points that need to be emphasized in order to quickly increase the loyalty of the target audience. This is regular posting and quality of content, interaction with the audience, gamification.

We redesigned and optimized the pages.

Cover

Templates for posts

Consolidated the most relevant stories in highlights

Then we agreed with the client content plan and implementation of gamification (games, contests, activities), began posting.

CONTENT

We held a photo shoot of the team and the center.

« of 2 »

CONCLUSIONS AND CONCLUSIONS

– Reach an audience of more than 40,000 people.

Conclusions:

The medical niche is a highly competitive niche with a relatively short agreement period. Here it is important to qualitatively show professionalism and individual approach to the client, to give competitive prices. You need to attract an audience through the removal of objections, provide quality services and competently explain the benefits. In this project we have done a lot of preparatory work.

Want to get the same results? Then send an application for promotion right now and get a good commercial offer.