We started working with Menkom at the end of August 2020. The main task was to advertise the service center of agricultural machinery.
Before us, they only sold spare parts from manufacturers JOHN DEERE, NEW HOLLAND, CASE. Now they have decided to expand their range of services to repair equipment from these manufacturers.
Progress:
Our client had a site, but it was only aimed at selling spare parts from manufacturers, the service center on this site was not mentioned.
Website https://www.menkom.org/
Therefore, it was decided to create a separate tab where it would be mentioned. They also developed a blog describing the latest news in the field of agriculture and farming.
We also structured the site by areas of activity, creating appropriate buttons on the site
We also went to social networks. Created pages in
Instagram https://www.instagram.com/menkom.official/
Facebook https://www.facebook.com/menkom.official
We analyzed the target audience and found out who our potential customers are.
The next step was to design pages on social networks.
Developed several banners
Consolidated the current pages
Developed templates for social networks
Made a content plan for posts:
An important tool for promotion. The pages were decorated in a corporate style, also added something to convert to order:
- added a phone number to order
- made an order button with the phone, brought it upstairs
All this was done so that the visitor of our page could place an order from almost any section. We indicated the phone number wherever possible.
Advertising campaigns.
To launch targeted advertising, we analyzed the target audience and identified such a segment
The next step was to launch advertising for this audience of advertising creatives
Conclusions:
Attracted target subscribers: +2000
Increased the number of visits by an average of 700; account coverage for 2000; impressions per 10,000.
Increased conversion to action by 40%
