How to build the brand communication with the customer in the long-lasting relationship?

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1. Social networks, in particular Facebook.

Having collected on the page of active clients of the company, you can collect important user data. Discussion of goods, services and even competitors will help to understand how the user sees the company, what he expects. And it is hot bud information firsthand.

2. Webinars and online sessions.

Video online streaming has become the most popular information channel. During the online session, users have the opportunity to ask a question from personal experience of interacting with the company and get an answer here and now.

3. Sites reviews.

From 60 to 80% of users study reviews before buying. This is a fairly short period of study, but decisive. The user has already chosen a product or service, reads the reviews in order to ensure the correctness of the choice. One powerful, emotional negative feedback will drastically change the user’s decision and send you to look for another product or seller.