Starbucks uses 6 marketing tricks to attract more customers to its coffee shop.

1. Uncomfortable chairs.

The coffee shop puts hard, backless chairs in places where there are a lot of people. This is done so that visitors leave quickly and new customers take their place.

2. Exclusive drinks.

Starbucks is constantly releasing unique drinks at a discount and saying, "If you don't have time now, you won't be able to try it in a week." This is where the opportunity cost syndrome comes in. when a customer is afraid of losing a discount or a budget purchase.

3. Prices are written in a special way.

Prices in a coffee shop end in 5 or 9 to disguise changes of prices. When our brain sees ugly prices, it rounds them up and thus does not notice the price increase.

4. Special lighting.

There is always more lighting near the cash registers and shelves than in the rest of the store. In this way, customers unconsciously react to brightly lit windows and make impulsive purchases.

5. Special arrangement of cash desks.

As a person approaches the cash register, which is located in the middle or at the end of the establishment, they see cozy tables and have a desire to stay here, even though they had other plans.

6. Involvement in the elite.

Starbucks is considered a premium coffee shop that makes coffee for people with average incomes and above. The company was able to instill in its visitors that they are buying an exclusive product "not for everyone" and that is why people come back to feel like the elite.