Our task: get more applications for the initial consultation with an orthodontist
Deadline: November 1, 2021 - November 30, 2021

About the customer

Dentistry in Ternopil is our regular client. The clinic employs doctors of various specializations, including a surgeon, orthodontist, implantologist and orthopedist, and a consultation is held to resolve complex cases. Specialists regularly improve their skills, attend seminars and master classes in their field. The clinic has a portfolio with doctors' works on all types of treatment presented in the clinic. 

Setting up targeted advertising

To promote the clinic's services, we chose to offer a free consultation. All you need to do is go to the website and leave a request for a specific service

Offer text: "Get a free consultation by leaving a request on the website. The number of seats is limited."

We had previously used targeting to promote our client's clinic, tested various offers and hypotheses, so we already had an understanding of the needs of patients. Together with our client, we analyzed the pains and needs of the target audience. This helped to develop an offer that gently and confidently leads a person to make an appointment for a consultation, as well as to select working groups of the audience in advance.

Three audiences were used for targeting:

1. Persons aged 24 to 40 years with children under 12 years of age. (To make an appointment with a pediatric dentist.)
2. Persons aged 18 to 35 years who want to get braces. (To make an appointment for a consultation for braces.)
3. Persons aged 20 to 40 years. (To make an appointment for a consultation for veneers.)

When creating the creative, we used chips from applied human psychology and chose the most catchy and interesting photo format. We used the color scheme of dentistry. The people in the photo look natural, neat and aesthetically pleasing, and a potential patient would like to associate themselves with them. The creatives were well received, and most of the requests came from women.

In order not to complicate the client's journey, we made the landing page for the targeting site a link to the application under a specific service. 

Our secret to high response rates

We've been promoting dentistry for a long time, so we know the peculiarities of their customers' behavior. Since clinic services are expensive for most people, you need to give the patient as much information as possible by approaching comprehensive promotion. Even the coolest offer won't work on its own - after receiving detailed information, patients usually go to study the account in search of information about the service, doctors, and clinic, and then look for reviews on third-party platforms.

It's important to make sure that at every stage a person receives the information they need: to do this, you should actively maintain social media profiles and upload a portfolio of work. In this case, the person is more likely to return to the website and sign up for a consultation.

Results.

During the campaign period, the clinic received 980 clicks to the targeted website, of which 500 people signed up for a consultation. The cost of an application was 0.50 cents. The total budget was $100. The client is very pleased with the result, and we are not resting on our laurels and continue to work on improving our performance.

As the campaign went well, the client increased the advertising budget and we received even more applications. We are grateful to the dental clinic for choosing our company and for their trust!