Without a strategy you will go nowhere . And how well organized it is, it defines valuable business proposals as well as its key message. And the most important ingredient in strategy is proper market research, among other things.
So, the universal stages of creating a marketing strategy are:
The first are goals. In addition to long-term ambitions, marketers should pay attention to the short-term goals in the style of “smart” – clear enough and achievable.
The second is the target audience. “How can a product or service solve a potential customer problem?” Is a key question that cannot be answered without understanding who your consumer is.
The third is the buyer’s journey. This is analogous to the sales funnel we told you about earlier. For those who missed out, the journey is responsible for attracting and retaining the customer’s attention at each stage of the marketing strategy.
The fourth is the analysis of competitors. Without it in any way. Not at all. This step should help you as a marketer understand one simple thing: How do competitors gain the trust of their customers? This is necessary to deal with their strengths and weaknesses. Without understanding the competitors, you will not be able to stand out from the crowd. Yes, as it should, anyway.
Fifth – methods and channels. Once you have dealt with who your customer is and what attracts him, you can start marketing yourself. Choose tools that can help you get your brand information out to the target audience.
Basically, that’s all. For objective reasons, we are unable to write about this in detail, as more than 60,000 people read us. What suits one can only interfere with another. So today without examples.
However, if you have never had a marketing strategy before, then here are some things to do. It is the foundation and base from which professionals repel. Good luck!