• If they talk about advertising – this is a bad advertisement; if they talk about a product – this is a good ad.
• Just make good advertising and customers will come.
• Leaders pay special attention and to their advertising too
• Marketing’s main rule is – create desire!
• You need to offer a solution, not technology (McDonalds does not advertise the grill)
• Do not fill ads with terms – the client should not feel like an idiot
• PR is like a restaurant, where food and also the atmosphere are important.
• Discounts on everything – this is the total price reduction on everything. Promote not all products, but specific products.
• There’s no need to do discounts too often – leave them a chance to enjoy your marketing
• In advertising you have to think not about yourself, but about customer needs
