The promotion of a pet store has a number of features, in particular, due to the individuality of the target audience, the wide variety of the product line, and the constant influence of trends on users.
For your attention, the case of the promotion of the PollyPets chain of pet stores, which has been on the market for more than 20 years!
Set tasks
We started working with PollyPets in early summer (2023)
Before starting work, we set the following goals:
After analyzing the pages in social networks – creating a unique visual brand, filling the pages with content, setting and branding menu widgets and all other account elements.
The customer provided a large number of photos of various products from the product line of the stores and brief information about the services provided, products and wishes regarding the promotion of the pages.
We also visited a physical store to create live content in the form of photos and videos.
Social networks :
Analysis of accounts in Facebook and Instagram social networks
To start the work, an audit of the pages was conducted to analyze the previous development and correct errors.
Development of a new visual
After the audit, a decision was made about the need to create a new, trendy visual that will attract the attention of users.
Writing posts
In addition to a stylish visual, a content plan was drawn up and agreed with the customer, which covers all relevant issues of a specific topic.
In addition , PollyPets was involved in supporting volunteer activities to help the injured animals of Kherson. The customer issued a promotion for animal feed, and we, in turn, created an advertising post. Such activity also increased reach, attracted new audiences and increased visibility.
Creation of thematic stories
An integral part of the visual is the development of thematic stories that will attract the attention of customers to the services of the store and encourage interaction with the page. Interaction with the audience and use of live content is also an important detail in this area.
Development of banners for advertising
The next step is the development of advertising banners with promotions, services and benefits for targeted advertising in social networks and the website.
Conclusion
Pages in social networks are equipped with high-quality and stylish content and are being prepared for the launch of targeted advertising.
